Animal Planet Snares 'Wild Kingdom'

Forkan, Jim
April 2002
Multichannel News;4/15/2002, Vol. 23 Issue 15, p62
Trade Publication
Reports the deal between the Mutual of Omaha and Animal Planet on the installment of the television program 'Mutual of Omaha's Wild Kingdom.' Terms of the deal; Promotional strategies for the program; Theme of the program.


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