TITLE

MTV2 Offers Tailored Local Content

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2002
SOURCE
Multichannel News;4/15/2002, Vol. 23 Issue 15, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing initiative of the television network MTV2. Availability of the free-to-affiliates service package of MTV2; Response of consumers to the initiative; Access requirements.
ACCESSION #
6523675

 

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