Approaches to the Study of Consumer Behavior in Late Life

Moschis, George P.
January 1991
Advances in Consumer Research;1991, Vol. 18 Issue 1, p517
Academic Journal
The article focuses on approaches to the study of the consumer behavior of older adults. The approaches can be considered as traditional or humanistic theories. Traditional theories can be classified as a biological phenomena, a psychological development or social aging. The humanistic theories of aging include, dialectical gerontology, hermeneutic gerontology and critical gerontology. Some of the approaches are still in the initial changes of developing propositions, while other have progressed to the data gathering stage.


Related Articles

  • Perspectives From Industry and Academic Research on Elderly Adults' Responses To Advertising. Cole, Catherine A. // Advances in Consumer Research;1991, Vol. 18 Issue 1, p515 

    The article discusses the outcome of a consumer research session to conducted to discuss developments in advertising to the elderly market. It focuses on ways in which the cognitive, affective and behavioral responses of the elderly differ and resemble those of younger adults. Generalizations on...

  • Segmenting the Over 50s' Market. Metz, David // Marketing Review;Fall2006, Vol. 6 Issue 3, p231 

    The over 50s' market is large and growing. This paper reviews possible approaches to segmentation. Four generic approaches are identified: by age, by income, by life stage and by lifestyle. The features and applicability of each are considered, as well as their possible use in combination with...

  • INTERACTIONS IN PSYCHOGRAPHICS SEGMENTATION: IMPLICATIONS FOR ADVERTISING. Boote, Alfred S. // Journal of Advertising;1984, Vol. 13 Issue 2, p43 

    Psychographic segmentation by values typically results in conclusions based on statistical associations between segment membership and marketing variables (such as brand preference, product purchase, product ownership, etc.). However, because these segments are never genuinely discrete with...

  • The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines. Kuritsky, Alan P.; Little, John D. C.; Silk, Alvin J.; Bassman, Emily S. // Interfaces;Dec82, Vol. 12 Issue 6, p22 

    AT&T has developed a new marketing strategy for its residence long distance marketplace, the result of five years of research starting with overall market segmentation, continuing with concept testing, and culminating with a large scale field experiment testing the new ad campaign. This...

  • Po-tay-to, Po-tah-to: It Matters How You Say It and to Whom. Thomson, Saskia Monteiro // CPA Practice Management Forum;2007, Vol. 3 Issue 7, p18 

    The article focuses on niche marketing. It notes that niche marketing is one way to utilize the effects of the tendency of consumers to have selective hearing and deliver the appropriate message to a specified group of people. It mentions that intended audience and message are the two key...

  • THE NEEDS OF A SEGMENT SHOULD DRIVE DESIGN. Ritacco, Gail // Brand Packaging;Aug2008, Vol. 12 Issue 6, p20 

    The article tackles the significance of consumer segmentation. It is noted that segmenting consumers can help focus design efforts and help determine strategies and optimize packaging features and benefits. Variables like demographics, psychographics and behaviors are a variety of ways to...

  • The Generalizability of Psychographic Market Segments Across Geographic Locations. Lesser, Jack A.; Hughes, Marie Adele // Journal of Marketing;Jan86, Vol. 50 Issue 1, p18 

    Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.

  • The Senior Taboo? Age Based Sales Promotions, Self-Perceived Age and the Older Consumer. Sudbury, Lynn; Simcock, Peter // Advances in Consumer Research - European Conference Proceedings;2008, Vol. 8, p358 

    The Older Consumer Market Analysis of world population statistics reveals increases in older adults and accompanying declines in the number of younger people that is unprecedented in human history, and which will result in the old outnumbering the young by 2050. In the developed world, older...

  • Targeting or Tailoring. Schmid, Kristina L.; Rivers, Susan E.; Latimer, Amy E.; Salovey, Peter // Marketing Health Services;Spring2008, Vol. 28 Issue 1, p32 

    The article provides an overview of the advantages and disadvantages of message targeting and message tailoring in advertising. A discussion of the definitions of message targeting, which customizes messages to population subgroups, and message tailoring, which fits messages to individual...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics