TITLE

Approaches to the Study of Consumer Behavior in Late Life

AUTHOR(S)
Moschis, George P.
PUB. DATE
January 1991
SOURCE
Advances in Consumer Research;1991, Vol. 18 Issue 1, p517
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on approaches to the study of the consumer behavior of older adults. The approaches can be considered as traditional or humanistic theories. Traditional theories can be classified as a biological phenomena, a psychological development or social aging. The humanistic theories of aging include, dialectical gerontology, hermeneutic gerontology and critical gerontology. Some of the approaches are still in the initial changes of developing propositions, while other have progressed to the data gathering stage.
ACCESSION #
6522236

 

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