TITLE

Launches give Cooper momentum: Ostrander

AUTHOR(S)
Zielasko, Dave
PUB. DATE
June 2011
SOURCE
Rubber & Plastics News;6/13/2011, Vol. 40 Issue 23, p0004
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on new product launches by Cooper Tire & Rubber Co. (Cooper). It reports that Cooper is launching four premium tire products including two passenger tires anfd two light truck tires. Christopher ostrander, Preesident for Cooper's North American Tire Operations said that these product launches would help establishing Cooper's brand-identity as perfrmance-based value-added brand.
ACCESSION #
65222343

 

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