Launches give Cooper momentum: Ostrander

Zielasko, Dave
June 2011
Rubber & Plastics News;6/13/2011, Vol. 40 Issue 23, p0004
Trade Publication
The article focuses on new product launches by Cooper Tire & Rubber Co. (Cooper). It reports that Cooper is launching four premium tire products including two passenger tires anfd two light truck tires. Christopher ostrander, Preesident for Cooper's North American Tire Operations said that these product launches would help establishing Cooper's brand-identity as perfrmance-based value-added brand.


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