Two Pornographies: A Feminist View of Sex in Advertising

Stern, Barbara B.
January 1991
Advances in Consumer Research;1991, Vol. 18 Issue 1, p384
Conference Proceeding
This paper presents the feminist concept of two pornographies, one for men, and one for women. It first distinguishes between them, and then presents the themes, characteristics, and underlying values of soft-core pornography known as the "women's romance." Next, it analyzes an advertisement to illustrate the romance elements. Last, it discusses the implications of different pornographies in three areas: alienation of target markets, feminist evaluations of romances, and the "pornographic society."


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