Key Curriculum Press Sides with Technology, Sells Textbook Programs

August 2011
Educational Marketer;8/15/2011, Vol. 42 Issue 17, p1
Trade Publication
The article focuses on Key Curriculum Press's sale of its high school math textbook programs to Kendall Hunt Publishing Co. as part of its shift towards technology-oriented offerings. It says that the six textbook titles which were old include "Discovering Geometry," "Calculus," and "Statistics in Action." It tells that the change in business strategy was driven by the schools' technology adoption, Common Core State Standards initiative, and capability of the company to offer content support.


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