Mid-Year, K-12 Industry Waits for a Break

August 2011
Educational Marketer;8/15/2011, Vol. 42 Issue 17, p1
Trade Publication
The article discusses the optimism of several publishers in the PreK-12 industry for the second half of 2011 amidst sales declines in the first half of the year. It says that Pearson Education Inc. anticipates growth for 2011 with its digital programs. It tells that McGraw-Hill Cos. expects high sales in the Texas adoption as well as in other U.S. territories. It adds that Scholastic Inc. considers reading adoption sales from California schools.


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