Our "Caduceus"--An Icon for the Field of Family and Consumer Sciences

Jackson, Carolyn W.
April 2011
Journal of Family & Consumer Sciences;Spring2011, Vol. 103 Issue 2, p6
Academic Journal
The article discusses the significance of developing of a brand and an icon for the field of family and consumer sciences (FCS). It highlights the 2010 Family and Consumer Sciences Alliance meeting, participated by various FCS-related organizations headed by the American Association of Family and Consumer Sciences (AAFCS), wherein the development of a symbol for the FCS was identified. Two key messages which define the role and benefits of FCS are noted.


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