Canoe preps for national dynamic ad insertion in 2012

Robuck, Mike
September 2011
CED;Sep2011, Vol. 37 Issue 8, p24
Trade Publication
The article focuses on Canoe Ventures LLC's preparation for its dynamic advertisement insertion (DAI) on free video on demand (FVOD) campaign in 2012. It states that the information from the programmers will be sent to Canoe Ventures for centralized program of the campaign that will be carried to cable operators for data processing. It adds that when the campaign is already in progress, Canoe will report back to the programmer on a regular basis for the detailed reporting of requested streams.


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