TITLE

Shipping industry targets the pirates

AUTHOR(S)
Cornish, Jenny
PUB. DATE
August 2011
SOURCE
PRWeek (London);8/12/2011, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the public relations (PR) campaign created by RMS for Save Our Seafarers, a group of shipping industry associations in Great Britain. An overview of the Somali piracy in the Indian Ocean is provided. It notes that the objective of the campaign is to highlight the eradication of Somali piracy on the public and political agenda around the world. It details the multimedia campaign strategy devised and produced by the PR agency.
ACCESSION #
65149698

Tags: PUBLIC relations;  ASSOCIATIONS, institutions, etc.;  SHIPPING (Water transportation);  PIRACY

 

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