Cautious Optimism for Long-Term Care Insurance Sales…

April 2002
Journal of Financial Planning;Apr2002, Vol. 15 Issue 4, p19
Academic Journal
This article discusses the views of executives in the U.S. long term-care insurance industry about the future sales of policies. According to a report from the Life Insurance Marketing and Research Association, executives in the long-term care insurance industry are cautiously optimistic about future sales of policies. The executives are cautious because of four concerns: developing adequately priced products, facing increased regulation, the need to improve product distribution and the need to expand consumer education. They are especially concerned about developing products affordable for the consumer yet actuarially sound for the company, while still allowing sufficient commissions for selling this product.


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