TITLE

Xiameter business a Web success story

AUTHOR(S)
Meyer, Bruce
PUB. DATE
August 2011
SOURCE
Rubber & Plastics News;8/22/2011, Vol. 41 Issue 2, p09
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Midland, Michigan-based Dow Corning Corp. which launched its Xiameter-brand, web-enabled business model in 2002. As reported, the company posted a record 6 billion dollars revenues in 2010 and about 30 percent of its sales have come from online transactions. According to Stacy Coughlin, Xiameter brand marketing communications manager, the company is selling about 2,500 products under the Xiameter line now.
ACCESSION #
65099711

 

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