TITLE

Lasswell’s Problem and Hovland’s Dilemma: Split-Ballot Experiments on the Effects of Potentially Emotionalizing Visual Elements in Media Reports

AUTHOR(S)
Petersen, Thomas
PUB. DATE
September 2011
SOURCE
International Journal of Public Opinion Research;Autumn2011, Vol. 23 Issue 3, p251
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The question of how the content of images that accompany reports in the mass media can be systematically assessed via content analysis and how the effects of such images can be quantitatively ascertained and related to textual reporting, is one of the still unsolved issues in empirical communication research. In this article, the results of two experiments are presented, in which the emotional reactions to manipulated news items was tested with the result that no significant effect in terms of emotionalization could be proven. Since other comparable experiments, where the text has been manipulated, have shown significant effects, the study seems to indicate that texts may have a stronger emotional effect than pictures.
ACCESSION #
65092716

 

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