TITLE

Nielsen Tests iPad Measurement With TWC, Cablevision

AUTHOR(S)
SPANGLER, TODD
PUB. DATE
August 2011
SOURCE
Multichannel News;8/22/2011, Vol. 32 Issue 32, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Nielsen Media Research Inc. is testing the impact of iPad applications launched by television networks such as the TWCable Application for iPad from Time Warner Cable Inc. and the Optimum Application for iPad from Cablevision Systems Corp.
ACCESSION #
65080517

 

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