TITLE

DirecTV Takes Interaction Sports Mobile

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
August 2011
SOURCE
Multichannel News;8/22/2011, Vol. 32 Issue 32, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of DirecTV to continue their interactive sports mobile services. Alex Kaplan, the product management senior director of the company says that they are exploring alternative distribution platform to enhance their services regarding the coverage of the four major Grand Slam golf and tennis events. It mentions that the company had already engaged in mobile platform concerning their "National Football League (NFL) Sunday Ticket to Go" package.
ACCESSION #
65079949

 

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