TITLE

Big Media Expects Digital Sales Gains

AUTHOR(S)
Farrell, Mike
PUB. DATE
August 2011
SOURCE
Multichannel News;8/8/2011, Vol. 32 Issue 31, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the annual Communications and Media Industry Business Climate Survey of KPMG LLP. It mentions that 94% of surveyed communications and media-company executives across the U.S. expect an increase in digital revenue in 2011 while 37% expect digital revenue to grow by more than 10%. Furthermore, 70% of the executives believe that their companies will be involved in acquisition and merger with 58% as a buyer and 10% as a seller.
ACCESSION #
65078476

 

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