Big Media Expects Digital Sales Gains

Farrell, Mike
August 2011
Multichannel News;8/8/2011, Vol. 32 Issue 31, p22
The article offers information on the annual Communications and Media Industry Business Climate Survey of KPMG LLP. It mentions that 94% of surveyed communications and media-company executives across the U.S. expect an increase in digital revenue in 2011 while 37% expect digital revenue to grow by more than 10%. Furthermore, 70% of the executives believe that their companies will be involved in acquisition and merger with 58% as a buyer and 10% as a seller.


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