Rovi: Big Clicks for Connected-TV Ads

Spangler, Todd
August 2011
Multichannel News;8/8/2011, Vol. 32 Issue 31, p14
The article presents the insights of Rovi Corp. senior vice president of worldwide advertising Jeff Siegel on the novelty of interactive advertisements on Internet-connected televisions (TVs), wherein he highlights that they are starting a new advertising vehicle.


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