TITLE

Rovi: Big Clicks for Connected-TV Ads

AUTHOR(S)
Spangler, Todd
PUB. DATE
August 2011
SOURCE
Multichannel News;8/8/2011, Vol. 32 Issue 31, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the insights of Rovi Corp. senior vice president of worldwide advertising Jeff Siegel on the novelty of interactive advertisements on Internet-connected televisions (TVs), wherein he highlights that they are starting a new advertising vehicle.
ACCESSION #
65078256

 

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