Clutching Onto Social Media

Umstead, R. Thomas
August 2011
Multichannel News;8/8/2011, Vol. 32 Issue 31, p12
The article focuses on how pay-per-view (PPV) ring-sports industry uses social media such as Facebook and Twitter as their marketing strategy. It mentions that Home Box Office (HBO) Inc. and Showtime Networks Inc. promote their PPV events through the social media and interactive advertisement. It states that "Ultimate Fighting Championship" (UFC) offers live streaming of fights in their Facebook page.


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