Green 'Games' Win Viewers for Disney, Cash for Charity

Umstead, R. Thomas; Gibbons, Kent
August 2011
Multichannel News;8/8/2011, Vol. 32 Issue 31, p4
The article reports that nearly 3 million viewers on average watched the five-week interstitial television (TV) series "Disney Friends for Change Games" at Disney Channel, which aims to fund several green-friendly charities.


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