TITLE

'Phineas and Ferb' Ride the Bus

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
August 2011
SOURCE
Multichannel News;8/1/2011, Vol. 32 Issue 30, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the multicity tour launched by Walt Disney Co. to promote the television (TV) movie "Phineas and Ferb: Across the 2nd Dimension." It states that the tour featured a bus shaped that resembles the fighting pet platypus, Perry, in the show. It says that the marketing endeavors of the company are in support of the most-watched animated series "Phineas and Ferb." It adds that the company has secured a co-branded merchandising deal with the National Hockey League.
ACCESSION #
65076850

 

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