Does Ford need superstar car czar?

Rechtin, Mark; Ostle, Dorothee; Connelly, Mary
March 2002
Automotive News;3/25/2002, Vol. 76 Issue 5976, p33
Trade Publication
Reports the issues on the need of Ford Motor Corp. for chief executive officer Robert Lutz in the U.S. Role of Lutz in Premier Automotive Group; Experiences on luxur market; Comparison between the performance of Lutz and Wolfgang Reitzle.


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