TITLE

Porsche boosts ad spending for Cayenne's launch

AUTHOR(S)
Cantwell, Julie
PUB. DATE
March 2002
SOURCE
Automotive News;3/25/2002, Vol. 76 Issue 5976, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the boost of the advertisement budget of Porsche Cars North America Inc. Rate of increase; Factors influencing Porsche to spend more money on advertising; Car with the most share of the advertising budget.
ACCESSION #
6503485

 

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