Despite dealer desires, Honda won't do a pickup

Yamaguchi, Yuzo
March 2002
Automotive News;3/25/2002, Vol. 76 Issue 5976, p6
Trade Publication
Reports the preference of Honda Motor Co. to expand sales of its light trucks instead of building pickups in Tokyo, Japan. Factors influencing Honda to make the decision; Impact of the preference on pickup dealers; Pros and cons of the strategy used by Honda.


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