TITLE

Makers shift money to local ads

AUTHOR(S)
Cantwell, Julie
PUB. DATE
March 2002
SOURCE
Automotive News;3/25/2002, Vol. 76 Issue 5976, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the reconcentration of expenditure of automobile manufacturers on local advertisements in the U.S. Increase of advertising expenditure among dealers; Marketing of zero financing by General Motors Co.; Advertising expenses among Asian manufacturers.
ACCESSION #
6503471

 

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