TITLE

Why Cisco Cius Survives While HP's TouchPad Fails

PUB. DATE
August 2011
SOURCE
Channel Insider;8/23/2011, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the reasons behind the market survival of Cisco Cius 's computer tablet against the TouchPad tablet of Hewlett-Packard Co. (HP). It states that HP's announcement of its personal computer (PC) unit sell off showed a main modification on HP strategic focus. It says that the delays of product release and unclear marketing focus of HP have contributed to the failure of the TouchPad. It adds that Cisco's main strengths involve collaboration and enterprise computing.
ACCESSION #
64935199

 

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