TITLE

Increasing Customer Retention Potential

AUTHOR(S)
Kassing, Jay
PUB. DATE
April 2002
SOURCE
Bank Technology News;Apr2002, Vol. 15 Issue 4, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implementation of the Customer Retention Strategy in banks in the U.S. Benefits of the strategy; Provision of financial institutions with customer-specific predictive product modeling; Advantage of the Marketing Customer Information File.
ACCESSION #
6490697

 

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