TITLE

Disappointment with CRM Blamed on Lofty Expectations

PUB. DATE
April 2002
SOURCE
Bank Technology News;Apr2002, Vol. 15 Issue 4, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the failure of customer relationship management (CRM) in banks in the U.S. Reason for the failure; Budget for CRM; Expectations of the National City Corp.
ACCESSION #
6490695

 

Related Articles

  • Technology Trends & Online Strategies.  // Credit Union Directors Newsletter;May2002 Special Report, Vol. 26 Issue 5, p1 

    Focuses on technology trends and online strategies in U.S. banking industry. Achievement of effective and profitable online strategy; Value of online members relationship; Comparison of customer relation management between credit unions and global banks.

  • The New Thinking On CRM. Diekmann, Frank J. // Credit Union Journal;11/18/2002, Vol. 6 Issue 46, p12 

    Presents a question and answer advisory on customer relationship management (CRM) in the banks in the U.S. Views of executives on CRM; Expansion of the relationship between the customer and the financial institution; Enhancement of the customer experience through the technology.

  • Building Trust With Bank Customers. Michaels, Carmela // National Underwriter / Life & Health Financial Services;7/22/2002, Vol. 106 Issue 29, p8 

    Presents ways to develop a trusted relationship with bank investment customers in the U.S. Significance of asking questions and discussing answers; Way to destroy a client relationship; Advantage of working in a bank.

  • Building Relationships Means More than Having Web Sites. Tynan, Tom // American Banker;6/30/2000, Vol. 165 Issue 126, p8 

    Comments on the importance of customer relationship management (CRM) performance to banks in the United States. Three parts of the optimal CRM program; Organizational, cultural and technological obstacles to the implementation of CRM.

  • Serving Tips. Streeter, William W. // ABA Banking Journal;Apr90, Vol. 82 Issue 4, p120 

    Presents tips to prevent customers from changing banks in the U.S. Significance of loyalty; Avoidance of inconvenience customers by rules or policies known only to employees; Provision of lifeline bank accounts.

  • Banks Can't Use CRM to Dodge Relationships.  // American Banker;10/4/2002, Vol. 167 Issue 191, p7 

    Presents views that reflect distaste for the Customer Relationship Management (CRM) concept among the bankers in the U.S. Need for the banking industry to be relationship oriented; Requirement of relational thinking in promoting leadership and management .

  • True customer-centrism means listening to your customers. Partridge, David; Sleight, Betsy // American Banker;6/29/1998, Vol. 163 Issue 122, p30A 

    Discusses the efforts of banks in the United States to become customer-centric; Focus of customer-centric business transformation initiatives; Importance of listening to the customers; Need for banks to establish customer contract infrastructure; Steps banks need to take in order to become...

  • Relationship banking comes to credit card pricing.  // ABA Banking Journal;Oct86, Vol. 78 Issue 10, p204 

    Reports developments on customer relations in the banking industry in the U.S. as of October 1986. Reduction in the cost of credit for customers at the Security Pacific National Bank; Development of First Interstate's program for women to be involved in family finances; Launching of a...

  • Meandering through the Commonsensical Middle. Roundtree, David // Bank Technology News;May2002, Vol. 15 Issue 5, p4 

    Comments on the technology used by banks for customer relationship management (CRM) in the U.S. Reaction of the public on CRM; Reason of the deflation of the popularity of CRM; Disadvantages of CRM in maintaining its good name.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics