The Most Desirable Demo

Umstead, R. Thomas
February 2002
Multichannel News;2/25/2002 Supplement, Vol. 23, p10A
Trade Publication
Reports the success of the Lifetime Television on the Nielsen Media Research's basic-network primetime household ratings in the U.S. Marketing strategy on acquired movies, series and specialty programs; Company operation on the demographic audiences; Effort of management scheme on meeting customer demands.


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