TITLE

Eyes On the Demo Prize

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
February 2002
SOURCE
Multichannel News;2/25/2002 Supplement, Vol. 23, p5A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on issues related to broadcasting industry in the U.S. Effort of management scheme on motivating television viewers; Company operation on general-entertainment program; Marketing strategy on broadcast competitors.
ACCESSION #
6489819

 

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