TITLE

AN EXCHANGE THEORY MODEL OF INTERPERSONAL COMMUNICATION

AUTHOR(S)
Gatignon, Hubert; Robertson, Thomas S.
PUB. DATE
January 1986
SOURCE
Advances in Consumer Research;1986, Vol. 13 Issue 1, p534
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines an exchange theory model of interpersonal communication. Importance of horizontal communication among peer groups in mediating the effects of mass media; Effect of personal influence on social exchange; Factors enhancing the probability of interpersonal influence.
ACCESSION #
6487320

 

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