TITLE

MARKETING EDUCATION FOR THE SMALL FIRM ENTREPRENEUR: A WORK-BASED LEARNING APPROACH

AUTHOR(S)
Maclaran, Pauline; McGowan, Pauric; Hill, Jimmy
PUB. DATE
September 1997
SOURCE
Marketing Education Review;Fall97, Vol. 7 Issue 3, p39
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper examines the concept of work-based learning and explores its suitability to the development of marketing knowledge in an entrepreneurially owner managed small firm. In particular it considers how the problems faced by an entrepreneur in the workplace can be integrated into a custom built curriculum to form a unique, valuable and formalized learning experience. The paper argues that knowledge gained in this way is not only valued and worthwhile but, in fact, might actually constitute a new branch of knowledge. To demonstrate the potential of work-based learning the paper examines how an existing program of marketing development for small firm entrepreneurs might be developed into a work-based program.
ACCESSION #
6486886

 

Related Articles

  • INNOVANDO LA EDUCACIÓN EN MEXICO: FACTORES INTERNOS QUE IMPACTAN AL EMPRENDIMIENTO UNIVERSITARIO. Gómez, Eduardo Gajón; Reyna García, Gabriela Margarita; del Carmen Armenteros Acosta, María; Mijares Villarreal, Mayeth // Global Conference on Business & Finance Proceedings;2014, Vol. 9 Issue 1, p687 

    The topic of entrepreneurship has been of great interest for Mexican researchers for years. At present we identified that there are powers in the desirable entrepreneurs, therefore, is the importance of comparing the various theories in entrepreneurship and its impact on the programs of...

  • Are SME Owner-Managers Entrepreneurs? Evidence from Ghana. Quaye, Daniel M.; Acheampong, George // European Journal of Business & Management;2013, Vol. 5 Issue 23, p37 

    This study seeks to examine whether SME owner-managers are entrepreneurs. This is a particularly essential question in light of the term 'entrepreneur,' being 'loosely' used in most entrepreneurial studies to refer to SME owner-managers. The study adopts Covin and Slevin's entrepreneurial...

  • Entrepreneurial motivation linking entrepreneurial motivation, related experience, environment hostility with financial success. ISMAIL, Issham; SPIAN, Robitah; TAY, Goh Kong // International Journal of Academic Research in Accounting, Financ;2012, Vol. 2 Issue 1, p150 

    This research explores the relationship among entrepreneurial motivation, related experience, environment hostility and financial success, among small retail business owner managers in Penang, Malaysia. Entrepreneurial motivation was categorized into 5 dimensions which are self-development,...

  • More than an idea. Douglas, Heather // NZ Business;Aug2006, Vol. 20 Issue 7, p63 

    The article discusses ways on how home business owners can be successful. The author argues that entrepreneurs should be educated about business development, management and entrepreneurship. Entrepreneurs should identify areas where he or she lacks knowledge or expertise and must exert effort to...

  • SCORE & The Company Corporation release new versions of popular how-to business workbooks.  // Hudson Valley Business Journal;1/28/2008, Vol. 19 Issue 4, p28 

    The article reports on the move made by SCORE and The Company Corp. in releasing new version of educational workbooks on starting a business and selecting a business structure. Intricately, the workbooks have educated more than half a million entrepreneurs on the first steps to establishing and...

  • OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX FEEDBACK RESULTS. Andotra, Neetu; Pooja // Journal of Services Research;Oct2006-Mar2007, Vol. 6 Issue 2, p181 

    The strategy pursued by small businesses is supposed to be committed to creating higher value for the consumer and improving entrepreneurial performance. It is in this context the present research has been carried out, particularly to assist entrepreneurs to devise an appropriate strategy for...

  • Many entrepreneurs find a franchise a good alternative to starting their own business.  // Georgia Trend;May2005 Small Business Guide, p46 

    The article informs that many entrepreneurs find a franchise a good alternative to starting their own business. Because of the risk and work involved in starting a new business, many new entrepreneurs choose franchising as an alternative to starting a new, independent business from scratch. But,...

  • The Scale of Informal Capital Markets. Gaston, Robert J. // Small Business Economics;Sep1989, Vol. 1 Issue 3, p223 

    The article informs that the informal capital markets are the leading source of external risk capital fueling entrepreneurial startup and small business growth. They are virtually the only practical source of risk or venture-type capital for most entrepreneurs once their capital needs surpass...

  • Take No for an Answer. Wolter, Romanus // Entrepreneur;Oct2004, Vol. 32 Issue 10, p128 

    Advises entrepreneurs on how they can consider naysayers as important business allies. Asking for their advice when people say negative things; Letting them know you want to hear their ideas; Complimenting them on their suggestions; Not taking criticism too personally. INSET: COUNTDOWN TO STARTUP.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics