TITLE

U.S. PATIENTLY AWAITS WIRELESS TEXTING THAT'S SOARING OVERSEAS

AUTHOR(S)
Riedman, Patricia
PUB. DATE
April 2002
SOURCE
Advertising Age;4/15/2002, Vol. 73 Issue 15, ps-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of wireless marketing in various countries around the world. The international research group, Ovum, is predicting that global wireless marketing will hit $1 billion by 2003 and $12 billion by 2006. The majority of this marketing will take place in cellular telephones. Based on statistics, Western Europe and Asia-Pacific are the areas topping the mobile marketing business.
ACCESSION #
6484583

 

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