Tanner, Jr., John F.; Gonzalez, Mauricio; Trevino, Salvador
June 1995
Marketing Education Review;Summer95, Vol. 5 Issue 2, p37
Academic Journal
Cross-institutional alliances are growing in number and in importance, particularly international alliances. One goal of such alliances is often to increase cultural sensitivity of students, but this goal is inhibited by difficulties in creating experiential opportunities. Internet provides a low-cost method of communication that can be used for experiential learning and cross-cultural interaction. This paper presents how faculty in one alliance,from a school in Mexico and one in the US, use Internet for co-teaching of cases in order to achieve cross cultural teaching objectives.


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