TITLE

USING INTERNET FOR CROSS-INSTITUTIONAL CASE PREPARATION

AUTHOR(S)
Tanner, Jr., John F.; Gonzalez, Mauricio; Trevino, Salvador
PUB. DATE
June 1995
SOURCE
Marketing Education Review;Summer95, Vol. 5 Issue 2, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Cross-institutional alliances are growing in number and in importance, particularly international alliances. One goal of such alliances is often to increase cultural sensitivity of students, but this goal is inhibited by difficulties in creating experiential opportunities. Internet provides a low-cost method of communication that can be used for experiential learning and cross-cultural interaction. This paper presents how faculty in one alliance,from a school in Mexico and one in the US, use Internet for co-teaching of cases in order to achieve cross cultural teaching objectives.
ACCESSION #
6482897

 

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