TITLE

6Boydston's Savvy Nets Air Time For Go Go

AUTHOR(S)
McCormick, Moira
PUB. DATE
April 2002
SOURCE
Billboard;4/13/2002, Vol. 114 Issue 15, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy used by John Boydston for the promotion of the children's music band Daddy a Go Go. His appearances on numerous radio programs; Release of the album 'Big Rock Rooster'; Comments from Boydston about the importance of marketing this music to parents through mainstream media outlets.
ACCESSION #
6470071

 

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