Indian Labels Report Increased Sales After CD Price Cuts

Bhushan, Nyay
April 2002
Billboard;4/13/2002, Vol. 114 Issue 15, p52
Trade Publication
Reports that Indian record companies are reporting increased sales of compact discs as a result of price-cutting initiatives. Initiatives aimed at making the format more popular in a market heavily dominated by cassettes; Price-cutting initiatives from BMG Crescendo and Virgin Records; The immediate impact on retail trade of the price cuts; Warning about cutting prices too deeply.


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