TITLE

A Key Endorsement

AUTHOR(S)
Waddell, Ray
PUB. DATE
April 2002
SOURCE
Billboard;4/13/2002, Vol. 114 Issue 15, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Signature Network Inc. (SNI) has signed a comprehensive licensing agreement with singer Alica Keys that includes concert touring, retail product licensing and endorsements. Details of the integrated marketing campaign designed by SNI; Benefits of this approach; Uniqueness of this agreement; Details of other SNI agreements.
ACCESSION #
6469759

 

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