Gaither Finds Home At CCE

Deckard, Linda
April 2002
Billboard;4/13/2002, Vol. 114 Issue 15, p32
Trade Publication
Reports that Bill Gaither and his Gaither Homecoming tour will be promoted by Clear Channel Entertainment (CCE). Reasons why he decided to use CCE instead of Premier Productions; Details of the marketing strategy used by CCE to promote the concert tour beyond its traditional Contemporary Christian music following; Success of the tour.


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