TITLE

Book Superstores Take Cue From Supermarkets, As Borders Transforms Approach To Product Categories

AUTHOR(S)
Holt, Karen Jenkins
PUB. DATE
April 2002
SOURCE
Book Publishing Report;4/8/2002, Vol. 27 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the transformation of the strategy of Borders Group Inc. on its business with publishers and customers in the U.S. Emphasis on category management strategy; Analysis of book categories; Implementation of a detailed plan for dealing with each category.
ACCESSION #
6468812

 

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