Book Superstores Take Cue From Supermarkets, As Borders Transforms Approach To Product Categories

Holt, Karen Jenkins
April 2002
Book Publishing Report;4/8/2002, Vol. 27 Issue 14, p1
Trade Publication
Reports the transformation of the strategy of Borders Group Inc. on its business with publishers and customers in the U.S. Emphasis on category management strategy; Analysis of book categories; Implementation of a detailed plan for dealing with each category.


Related Articles

  • Bookselling's online jungle: Borders dares Amazon, B&N. Sacharow, Anya; Warner, Bernhard // Adweek Eastern Edition;4/27/1998, Vol. 39 Issue 17, p24 

    Reports on Borders Books & Music's plans to launch an online operation to sell books, music and videos in the United States. Product inventory of the site; Reaction of affiliate bookselling partners on Borders' arrival on the Internet; Borders' probable competitors in the online book market.

  • Borders hopes to make a mark with its own imprint. Kaffer, Nancy // Crain's Detroit Business;5/19/2008, Vol. 24 Issue 20, p32 

    The article reports that Borders Group Inc., an in-house publishing division, has been launched as one element of the troubled chain's strategic plan in Ann Arbor, Michigan. It states that the move aims to drive profits throughout developments in the store content and experience. Moreover, the...

  • Border's Imperative: Reinvent the Company. Mutter, John // Publishers Weekly;7/8/2002, Vol. 249 Issue 27, p14 

    Analyzes the category management scheme adopted by publishing company Borders Group in 2002. Concept and focus of category management; Overview of the company's business strategy plan; Requirements for success.

  • Borders Strategy: Fewer Stores, More Digital. Milliot, Jim // Publishers Weekly;5/31/2010, Vol. 257 Issue 22, p6 

    This article offers a look at the strategies of Borders Group for boosting or improving the profitability of the chain.

  • Internet, Oprah enliven sluggish book industry. Bridgeforth Jr., Arthur // Crain's Detroit Business;01/18/99, Vol. 15 Issue 3, p27 

    Features an interview with Philip Pfeffer, chief executive officer of the Ann Arbor, Michigan-based Borders Group Inc., regarding the state of book retailing in the United States. Biggest challenge facing book retailers; Opportunity for growth in book retailing; Effect of the Internet and the...

  • SWOT Analysis.  // Borders Group, Inc. SWOT Analysis;Apr2009, p1 

    The article presents a strengths, weaknesses, opportunities and threats (SWOT) analysis for the company, Borders Group Inc. of Ann Arbor, Michigan. It says that it operates book, music and movie superstores and mall-based bookstores and operates in the U.S., Australia, New Zealand, Puerto Rico...

  • Borders Plans September Launch Of e-Reader Departments. Palenchar, Joseph // TWICE: This Week in Consumer Electronics;7/19/2010, Vol. 25 Issue 15, p22 

    This article announces the plan of Borders Group to launch dedicated e-reader departments in almost all of its superstores in early September 2010.

  • Bookstore Buyers Rose Slightly Over Summer.  // Book Publishing Report;Oct2011, Vol. 36 Issue 10, p12 

    The article reports on the condition of bookstore buyers in the U.S. It notes that for the past four seasons, bookstores remained the most popular channel by which a consumer buys a book. An insight from Barnes and Noble Inc. chief executive officer (CEO) William Lynch on the possible profit of...

  • Financial News.  // Book Publishing Report;03/26/2001, Vol. 26 Issue 13, p7 

    Presents news on the finances of United States book publishers and sellers, reported as of March 2001. Borders Group; Barnes & Noble; Waldenbooks; Borders.com; Babbage.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics