Sweeter times at Kraft

May 2011
Crain's Chicago Business;5/9/2011, Vol. 34 Issue 19, p0001
The article focuses on Kraft Foods Inc. chief executive officer (CEO) Irene B. Rosenfeld's acquisition of Cadbury PLC. It states that the acquisition is a part of her effort to increase Kraft's sales and earnings by increasing Kraft's share in the global gum and candy industry. The increased in total revenue by 11% amounting to 12.6 billion dollars and sales by 40% in India, and 20% in China and Indonesia in the first quarter indicates that the CEO is delivering her promise.


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