TITLE

Sweeter times at Kraft

AUTHOR(S)
MACARTHUR, KATE
PUB. DATE
May 2011
SOURCE
Crain's Chicago Business;5/9/2011, Vol. 34 Issue 19, p0001
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Kraft Foods Inc. chief executive officer (CEO) Irene B. Rosenfeld's acquisition of Cadbury PLC. It states that the acquisition is a part of her effort to increase Kraft's sales and earnings by increasing Kraft's share in the global gum and candy industry. The increased in total revenue by 11% amounting to 12.6 billion dollars and sales by 40% in India, and 20% in China and Indonesia in the first quarter indicates that the CEO is delivering her promise.
ACCESSION #
64661050

 

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