TITLE

Kmart launches diverse campaign

PUB. DATE
April 2002
SOURCE
Home Textiles Today;4/1/2002, Vol. 23 Issue 30, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of the marketing campaign of Kmart Corp. in the U.S. Focus of the campaign on multicultural customers; Feature of the original music performed by Grammy winners; Emphasis of local radio advertising on locations with a strong presence of African Americans.
ACCESSION #
6455972

 

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