Kmart launches diverse campaign

April 2002
Home Textiles Today;4/1/2002, Vol. 23 Issue 30, p2
Trade Publication
Reports the launching of the marketing campaign of Kmart Corp. in the U.S. Focus of the campaign on multicultural customers; Feature of the original music performed by Grammy winners; Emphasis of local radio advertising on locations with a strong presence of African Americans.


Related Articles

  • New Kmart ads redirect customers to open stores.  // Home Textiles Today;2/3/2003, Vol. 24 Issue 21, p2 

    Reports on Kmart Corp.'s launching of an advertising campaign in the U.S. to roll over customers from its closing stores to units that remain open.

  • KMART OKs TV AND KOs PRINT. Fitzgerald, Mark // Editor & Publisher;4/22/2002, Vol. 135 Issue 16, p6 

    Reports the multicultural advertising campaign by Kmart Corp. in the U.S. Bankruptcy of Kmart; Budget of the campaign; Exclusion of ethnic press on the campaign.

  • Kmart plays up price cutting in new burst. Petty, Susannah // Media: Asia's Media & Marketing Newspaper;10/4/2002, p6 

    Reports the launch of an advertising campaign by discount retail store, Kmart Corp. in Sydney, New South Wales. Theme of the campaign; Selection DDB Melbourne to handle its advertising account; Attempt of the retail store to reduce costs within the business.

  • New Kmart ads tout completion of Big K conversions. Gallanis, Peter J. // Discount Store News;10/4/99, Vol. 38 Issue 19, p1 

    Focuses on the launching of the advertising campaign of Kmart, which marks the company's conversion to Big K format. Concept of the campaign; Focus of the campaign; Appearance of singers Wynona and Naomi Judd.

  • Kmart to Launch ‘Real Life’ Ads. Irwin, Tanya; McMains, Andrew // Adweek Eastern Edition;1/28/2002, Vol. 43 Issue 5, p2 

    Reports the advertising campaign of the shopping mall Kmart in the United States. Deal between Kmart and TBWA\Chiat\Day and Kmart on advertisement; Decision of Kmart representative Charles Conaway on the shift of advertising approach; Petition of the retailer for reorganization in the...

  • TIME TO LOSE CONTROL. CAMERON, MARK // BRW;4/26/2013, Vol. 35 Issue 14, p40 

    The article takes a look at supermarket company Kmart's "Ship My Pants" advertising campaign.

  • Kmart to Launch 'Real Life' Ads. Irwin, Tanya; McMains, Andrew // Adweek Western Edition;1/28/2002, Vol. 52 Issue 5, p33 

    Reports the advertising campaign for Kmart Corp. in Detroit, Michigan. Tagline of the corporate advertising by agencies TWBA\Chiat\Day and Don Coleman Advertising; Investment in key merchandising and marketing initiatives.

  • Spike Lee does folksy for Kmart–but still no sale. Garfield, Bob // Crain's Detroit Business;3/11/2002, Vol. 18 Issue 10, p28 

    Reports the advertising campaign made by Kmart company with Spike Lee. Details of the advertisement; Scrutiny on the projection of the advertisement; Impact of the advertisement to the revenue of the company.

  • Kmart-Nascar Seek Ultimate Fan; Del Monte Promo Plays Up Sports. Cassidy, Hilary // Brandweek;8/27/2001, Vol. 42 Issue 31, p11 

    Reports the joint efforts of Kmart and Nascar for a national promotion in the United States which offers the chance to be named the circuit's 2002 Fan of the Year. Brands which will be featured in product displays of Kmart; Mechanics of the promotion; Goals of the advertising efforts of both...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics