Lowball bedding ads devalue great product
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Focuses on the competitive sniping among Sealy, Serta, and Simmons, the three leading bedding producers in the United States. Publication of a full-page Simmon advertisement complaining on the negative campaigns of its competitors; Criticisms of Simmon on the sales tactics of the two companies;...
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Looks at bedding advertising in the United States as of June 25, 2001. Outstanding national campaigns developed by the four biggest brands; Estimated amount to be spent by the top three brands on advertising in 2001.
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Reports on advertising strategies of the top bedding producers in the United States. Efforts of the top bedding producers to make their brand the first choice of the mattress shopper; Bedding producers' spending on national advertising.
- Producers make advertising a sweet deal for retailers. // Furniture/Today;6/25/2001, Vol. 25 Issue 41, p54
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The author reflects on the big hit of the television commercial "Afterglow" which got a tremendous response from people with its underlying strong graphics, the clear messaging, and overall appeal promoting its new posturepedic line.
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Reports the market condition of bedding business in the United States. Decline in the sales of bedding in 2001; Advertisement campaigns for bedding by dealers; Inadequacy of product advertisements to generate sales.
- Tempur-Pedic marketing drive links sleep, wellness. // Furniture/Today;5/28/2007, Vol. 31 Issue 37, p92
The article reports that Lexington, Kentucky-based viscoelastic bedding supplier Tempur-Pedic has launched a marketing program which features new television advertising designed to broaden the company's consumer reach. The campaign, which was developed by Acme Idea Co., highlights the connection...
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The article presents the author's insights on the impact of the cooperative advertising model to the sales of the bedding industry's Big Three namely Sealy, Serta, and Simmons.
- Serta counts on sheep to add fun to new TV ads. // Furniture/Today;07/10/2000, Vol. 24 Issue 43, p4
Focuses on bedding company Serta's launch of a national television advertising campaign in the United States. Theme of the campaign; Debut of the advertisement on the television program `Who Wants to Be a Millionaire.'
