Elena Ford: Mercury won't neglect aging customers

Connelly, Mary
March 2002
Automotive News;3/18/2002, Vol. 76 Issue 5975, p6
Trade Publication
Focuses on the production management at Lincoln Mercury company in the U.S. Market strategies of the company concerning older and younger clients; Statement of Elena Ford, manager of the company, on the production plan; Decline of unit sales in the first two months of the year 2002.


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