Goetzl, David
April 2002
Advertising Age;4/8/2002, Vol. 73 Issue 14, p15
Trade Publication
The article reports on the impact of broadband Internet connection on cable television broadcasting. One of the opportunities presented by broadband to cable Web sites is the ability to do some sort of pay-per-view/video-on-demand services without programming. However, broadband has yet to provide much in the way of revenue as an enabler of content sales.


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