TITLE

Características de la cobertura informativa de la Responsabilidad Social Empresarial

AUTHOR(S)
BROWNE, VIRGINIA PAZ
PUB. DATE
December 2010
SOURCE
Cuadernos de Información;2010, Issue 27, p123
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study reports the main features that media coverage on Corporate Social Responsibility (CSR) shows in Chile. Details about the press treatment of this topic will provide information for the debate considering the media on their role as proper business, on one hand, and builders of the Public Opinion, on the other, while managing complex matters of discussion such as Sustainable Development. Given the lack of a wide range of actors on the press pages, and bad practices like the intensive use of a single source of information, the coverage still shows considerable gaps and mismatches on the issues exposed.
ACCESSION #
64441510

 

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