TITLE

La Responsabilidad Social Corporativa (RSC) de las empresas de comunicación

AUTHOR(S)
FERRÉ, CARME; TOLOTTI, CRISTIANE
PUB. DATE
December 2010
SOURCE
Cuadernos de Información;2010, Issue 27, p97
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper exposes an empirical proposal in an academic field in expansion, Corporate Social Responsibility (CSR). In this area, the social face or the stakeholder role of the media have undermined their real responsibilities as enterprises. The authors defend that we don't must confuse the social and political responsibilities of the media with the global CSR of their owners. They propose the application of CSR to communication companies, the necessary research in this field and they also design an audit applied model to this sector, with more than 400 indicators. With a case study try the functioning of some parts of this model, a methodological essay they will develop in different countries of Latin America and the South cone.
ACCESSION #
64441508

 

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