TITLE

Herramienta de marketing y posicionamiento de los cibermedios iberoamericanos

AUTHOR(S)
TEJEDOR, SANTIAGO
PUB. DATE
December 2010
SOURCE
Cuadernos de Información;2010, Issue 27, p15
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article analyzes the various applications of the social web in the cybermedia of Latin America, Spain and Portugal. The study -- based on research on 70 online mass media, and interviews with researchers investigators, cyberjournalists and well-know authors specialised in the thematic area of the cyberjournalism - identifies the main ways in which these online media use the possibilities offered by the web 2.0. Specifically, the article deals with how the social web has turned into a tool of marketing, positioning and diffusion beyond its potential of a strictly cyberjournalistic character.
ACCESSION #
64441502

 

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