Jumpstart Growth

Prosek, Jennifer
August 2011
Leadership Excellence Essentials;Aug2011, Vol. 28 Issue 8, p19
The author discusses the ways to encourage entrepreneurial behavior among employees implemented by her public relations (PR) firm to drive its growth. She states that the firm has created an incentive that links employee compensation to business growth. She advises companies to develop an entrepreneurial culture. Other strategies include teaching employees about the business, using all possible means to communicate with employees and creating a fun working environment.


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