Baker, Bill
August 2011
Leadership Excellence Essentials;Aug2011, Vol. 28 Issue 8, p15
The article discusses the Storyteller-in-Chief (SIC) concept and the importance of an SIC in a company. SIC is said to pertain to a leader or an executive who uses stories strategically to the bring the company's vision to fruition. The difference between storytelling as a social practice and storytelling used by leaders to empower a workforce is explained. The different qualities of SICs are also explained which include their treatment of storytelling as a conversation and being truthful.


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