TITLE

NeuroLeadership

AUTHOR(S)
Rock, David
PUB. DATE
August 2011
SOURCE
Leadership Excellence Essentials;Aug2011, Vol. 28 Issue 8, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance for leaders to address the social aspect of the brain. According to the author, triggering threat responses will make the brains of employees less efficient while reward responses make them more effective. The five social qualities that allow leaders to avoid threat responses and encourage reward responses are explained, namely, status, certainty, autonomy, relatedness and fairness (SCARF). The implications of the SCARF model for leadership are tackled.
ACCESSION #
64439180

 

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