June 2011
Economics, Management & Financial Markets;Jun2011, Vol. 6 Issue 2, p896
Academic Journal
Globalization is an issue extensively discussed in recent years, many researchers bringing out all the harmful effects this phenomenon can have - especially the danger of cultural uniformity. In a provocative rethinking of the medium and its ensuring effects this scientific approach argues that we have misunderstood television and have thus contributed to a distorted view of art and culture in the 20th century. This paper aims to find the answer to a few issues: Is culture a priority for television? What is the impact of the televisual globalization?


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